MANILA, Philippines—Are beauty, wellness and prevention programs the way to go for high-end hospitals?

The Asian Hospital and Medical Center in Alabang, Muntinlupa has a new concept for integrating disease prevention and overall wellness. It recently held a lay forum titled “Asian Beauty and Health Secrets” in which physical enhancement and health—from cosmetic procedures to nutrition—were discussed.

AHMC also launched its new facilities, the Sleep Laboratory and the Golf Performance and Sports Rehabilitation Center, and the Executive Health Screening (customized lifestyle screening program).

The Sleep Laboratory provides treatment on snoring and sleep apnea. The Golf Performance and Sports Rehabilitation Center provides golf-specific physical training and treatment of golf-related injuries.

Revolutionizing healthcare

Theophil Seiler, chief executive officer of AHMC, said in a statement that integrating the concept of beauty and wellness and the addition of new facilities and services “strongly communicate our vision of revolutionizing healthcare and part of our expansion plans this year.”

Recently, Medical City announced the construction of its wellness spa. The hospital is also adding 10 stories to its 5-story Nursing Tower 2. An Inquirer report said the Medical City is expanding its hospital facilities to cater to the growth in medical tourism and domestic healthcare demand.