BANGALORE: Representatives of Indian healthcare sector will be in Britain next week to market India as an efficient and cost-effective medical tourism destination.

They will also look for investment opportunities in Britain and showcase similar options in this country, said Madan Gaekwad, executive vice president of the Sagar Hospitals, a leading private healthcare group in Karnataka.

"About 10 groups (in the healthcare and medical equipment sector) will be visiting Britain from July 19 to July 23 on an invitation from the UK Trade and Investment (UKTI) to share views and look at opportunities for investment in each other's country," Gaekwad told.

Sagar Hospitals, part of the Rs.350-crore Sagar Group with interest in healthcare, pharma, education and automobile distribution business, is part of the visiting groups.

"We will explore opportunities for either strategic partnership in the UK for direct investment or to tap the medical tourism potential with our low-cost patient care," Gaekwad said.