Men usually have the reputation of avoiding seeing a physician, even when they are sick, but the issue may be different when it comes to wanting cosmetic surgery or enhancement procedures such as Botox. Men are now seeking out doctors for non-medical reasons, and in record numbers.

Plastic surgeons are now reporting an increase in the number of male clients that are seeking a slimmer waist or stronger jaw line. The numbers have gone up by 16 percent from the year 2002 to 2007, according to the American Society of Plastic Surgery. You won't find many men discussing this issue, but cosmetic surgeons are now reporting that their services are becoming more popular by the opposite sex in what has typically been a female-dominated market.

A weblog for Intactinfo stated, "Not just for women anymore, Beverly Hills Plastic Surgery is popular with self-conscious men as well! Many cosmetic surgeons are now performing surgery on both women and men. Of the most popular, Beverly Hills VASER liposuction is commonly performed on couples who come in together, seemingly for moral support. Men alone, usually get liposuction on their waist, abdomen, neck and chest, which is especially successful in getting rid of he ever-popular 'man boobs.'" The website indicates that other common procedures among men are otoplasty (ear surgery), used to correct oversized or protruding ears; rhinoplasty, blepharoplasty (eyelid tuck and lift) and the Beverly Hills facelift or short scar facelift. The short scar facelift provides a younger, fresher face without the more severe and lengthy scarring and recovery time of the typical facelift.

The American Society of Plastic Surgeons reported that procedures involving plastic surgery maintained a steady climb in 2007, and cosmetic plastic surgery spending has increased from 9 percent to $12.4 billion dollars a year. Despite concerns such as inflation and the home lending/credit crisis, the average American continues to spend more money on plastic surgery. The latest procedural statistics report from the American Society of Plastic Surgeons (ASPS), approximately 12 million procedures involving cosmetic plastic surgery were performed in the year 2007. This was a 7 percent increase from the year 2006 and a 59 percent increase from the year 2000. There were also 5.1 million procedures that were performed last year that involved reconstructive plastic surgery.