Nose jobs and liposuction? So 10 years ago. Today's top procedures are boob jobs and wrinkle treatments.

New numbers released by the American Society of Plastic Surgeons show that although breast enhancement surgeries have shot up almost 40 percent in the past decade, other cosmetic procedures, including nose reshaping, liposuction, eyelid surgery and face-lifts, are losing popularity.

The New York Times Well blog reported that 13.1 million cosmetic procedures took place in 2010, a 5 percent increase from 2009. Of those procedures, 11.6 million were noninvasive treatments and 1.6 million were operations.

About 90 percent of patients were women, and many were looking to give their breasts a boost. In 2010, 296,203 people sought breast implants and 90,000 received breast-lifts, a number up 70 percent from 2000.

Breast reduction operations were also up 6 percent from 2009, and implant removal procedures jumped 9% from the year before.