The Tourism Authority of Thailand recently launched a new campaign called ‘Wonderful Thailand 2008’, which targets high-spending Chinese tourists to the Kingdom. Select Chinese media have been invited to experience the high-end tourism offerings and attractions of Thailand in Bangkok, Chiang Mai and Phuket, with the hope that these invited visitors will spread the news about Thailand’s top class tourism offerings to more affluent Chinese visitors back home.
The campaign, with support from Thai Airways International and TAT's Beijing Office, showcases Thailand’s top quality tourism products and services. Invited press members will have a chance to spend their nights in five-star hotels in Bangkok and experience boutique resorts and qualified tourism offerings and tailor-made products in Phuket and Chiang Mai, including spas and other health care and health-related products and services.
According to TAT’s Governor, Mrs. Phornsiri Manoharn, TAT is trying to eradicate low-priced package tours from China, and has come up with new initiatives to attract higher spending Chinese visitors to Thailand. There are currently 50 travel agencies in China recommended by TAT for tourists to arrange their trips.