The World’s Wellness Trends

by Amanda L. Chan ,  The Huffington Post | 2013-01-15

"Wellness" is increasing as an area of importance for customers, according to a new report from McCann Truth Central, published by Huffington Post. The report gathered responses from 7,000 individuals living in the U.S., U.K., Brazil, China, South Africa, Turkey and Japan.

The report shows that 74 percent of consumers believe that the importance of wellness is only going to increase as time goes on. Researchers who put together the data, say consumers genuinely have an understanding of wellness as something that is being more holistic. A while ago, people may have thought of "wellness" as a way to physical health. Yet the results of this new report show people now understand that it also includes mental and emotional health.

The majority of people want support in their healthy living goals – more than half the participants, with higher percentages among younger people and people in China and Brazil.

The report also showed researchers that people have different opinions when it comes to the role of technology in health. More than 50% believe that technology can aid in health, while people in the other half think it only hurts. When analyzing the country responses, researchers found that in some countries technology is viewed more favorably in terms of health (China and Brazil) and to a lesser extent (the U.S.).

Other findings of the report:

- Globally, cancer is thought to be the top disease people think will kill them, though heart attacks are also of utmost concern to people in the U.K. and Alzheimer's disease is of utmost concern to people in Japan.

- One quarter of young men and 17 percent of young women think that Facebook contributes to a sedentary lifestyle.

- Americans want to live the longest, saying in the survey that they hope to live to 92. Meanwhile, people in Turkey hope to live to 59, and people in China hope to live to 84.

- Mental health would be chosen over physical health if it came down to it for people in the U.K., U.S., Brazil and Turkey.



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