Medical Tourism Program’s Success Mantra- 13 Crucial Factors

by PlacidWay ,  | 2019-02-11


Medical Tourism Program's Success Mantra- 13 Crucial Factors

In recent years, most of the medical tourism programs are under intense scrutiny to measure its viability. Most of the blame goes to facilitators or other market forces who are unable to deliver the results. Rarely companies are doing an in-depth assessment of their own program to identify where the problems are and how to fix them.

If you want to learn about the success mantra for your medical tourism program, you should take a look at 13 key factors that a medical tourism program should include:

  • Consistent Growth every year
  • Updated Business Plan
  • Customer Value Proposition 
  • Potential Market Opportunity 
  • Structured and Targeted Marketing Plan 
  • Effective Patient Coordination 
  • Effective Treatment Quotation 
  • Customer Satisfaction Rating
  • Strategic Alliances with channel partners 
  • Controlled Overall Cost
  • Technology Integration
  • Cost Accounting to measure international patient acquisition cost and related profitability
  • Employee Training to handle international patients 

It is essential that the assessment of the medical tourism program is done in a systematic and unbiased way. This will help in identifying challenges and opportunities to address the gaps and create a competitive medical tourism program which will be structured. In addition, self-assessment, as well as independent outside audit, could help find the internal perception of the program versus realities. 

All these factors discussed above relate to each other and the co-dependency of these 13 elements are key factors in a successful medical tourism program. Based on the true assessment, one can determine the gaps and focus areas to improve their core medical tourism program to gain a competitive edge in the marketplace.

If you are interested in conducting a virtual assessment of your program you can reach out to PlacidWay Solutions team. 


For more information on how on creating a successful medical tourism program, click below:

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