Hospitals and medical practitioners in Metro Cebu are now shunning competition and working closely to promote the island as a top medical tourism destination in the world.
"We are not marketing our individual institutions. Instead, we have grouped together to advance our hospitals as a group. By and large we are talking as one," said Oscar Tuason, chairman of the Cebu Health and Wellness Association.
Unlike other cities where hospitals venture amid cutthroat competition for medical tourism's dollar, the medical and spa groups in Cebu province have bonded together and pooled their resources to package Cebu as a wellness destination. The city and provincial governments also contributed some funds for the group's contingent to the 4th World Health Tourism Congress in Manila last month.
"We believe that Cebu offers something that Manila and all other cities [promoting medical tourism] does not have. That is our accessibility to the world-class resorts. That is a big plus," said Tuason, who is also hospital administrator of Cebu Doctor's University Hospital.