In fact, he is fighting back on behalf of all those Argentines who don't fancy themselves as film stars or models. I went out with him on a grey day in the Argentine capital. It was raining and windy which can cause havoc if, like many Argentines, you have spent hours dressing and making yourself up to join the ranks of the beautiful people on the streets of Buenos Aires.
But Gonzalo Otalora does not much care what he looks like. He planted himself in front of the presidential palace, the Casa Rosada or Pink House, to harangue President Nestor Kirchner to change the law.
It's not fair, he said. The beautiful people get all the breaks. Beauty is a natural advantage and he wants the good-lookers to be taxed to finance compensation for the ugly people.