The Brazil Health Consortium, established by nine organizations, and the Apex have already invested US$ 240,000 of a total of US$ 620,000 in promotional activities abroad. They want to attract more and more foreigners for treatment in Brazilian hospitals.
The expectation is to have a turnover of US$ 1 million with medical tourism over the next three years. The consortium has already participated in fairs in Peru, Argentina, Chile, Venezuela, Germany, Switzerland and Dubai.
"Brazil is being seen as a great novelty on the foreign market. In Dubai, for example, we caused a great impact," stated the general manager at the consortium, Mauro Stormovski. And he added:
"We want to show that Brazil is not only (Ivo) Pitanguy (the famous plastic surgeon). We offer other services in the areas of oncology, cardiology and pediatrics, among others."