Korea's efforts to create the right image for its
medical tourism program will be wasted if it does not first address
issues such as the international accreditation of hospitals and language
barriers, according to an official from Planet Hospital, the largest
medical tourism company in the U.S.
"Medical tourism isn't just about marketing an image ― their hospitals need to meet certain requirements... Certain agencies in Korea are too focused on selling an image and brand for Korea. A patient does not get influenced by a brand or image. They get influenced by service, innovation and the price," Geoff Moss, vice-president for corporate affairs and branding at Planet Hospital, told The Korea Times.
Moss was recently in Korea, as the company is looking at hospitals to be part of its network. Planet Hospital is considered a pioneer in medical tourism since it was established in 2002 and has already sent over 3,600 patients abroad for first-class medical care, not just from the U.S. but all over the world.