Superior A.R.T. is a centre of excellence in Assisted Reproductive Technology. The company helps infertile couples and couples who carry a mutation for single gene disorders give birth to healthy babies.

FORMULA FOR SUCCESS
Superior A.R.T. continues to research and improve techniques, services and processes by training and developing staff and systems together with Sydney IVF to ensure increased success rates and to satisfy customers in every aspect.

Investment in the latest technology ensures that Superior A.R.T. possesses the most modern laboratory in Asia and one which is able to deliver the best results for customers.

Collaboration with both local and international hospitals enabled the acquisition of the latest technology at low cost, creating solid business benefits for the centre.

Superior A.R.T. disseminates Pre-implantation Genetic Diagnosis (PGD) and Polymerase Chain Reaction (PCR) knowledge via collaborative partnerships to generate new customers.

Superior A.R.T. builds public awareness by educating people on PGD/PCR knowledge through various communication channels i.e. television, website etc.

COMPETITIVE ADVANTAGES IN THE THAI MARKET
Superior A.R.T is the only company in South East Asia that can provide PGD and PCR service. PGD and PCR can help infertile couples and couples who carry a mutation for single gene disorders, such as thalassemia, to have a healthy baby. The company is proud of its quality system; it has been accredited with ISO9001:2000 and is working towards ISO 15189 and other standards.

CURRENT MARKET POSITION AND FUTURE PLANS
A success rate of 45% reflects outstanding performance when compared with a worldwide range of 30%-40%. This is a major key success factor in the business. Within one year Superior A.R.T. had a volume growth rate of over 100% and a revenue growth rate of over 300%. Outstanding performance maintains rapid business growth. Commitment to research and improvement of PGD and PCR technology continuously increases the success rate. The company is committed to further investment in new technology to maintain the laboratory’s modern status in South East Asia.

CLEAR COMMUNICATION AND LEADERSHIP
Superior A.R.T.’s ambition is to create a preventative community. The company is committed to educating people about PGD and PCR techniques and to build up people’s awareness and knowledge to reduce a social problem that occurs from a number of abnormal babies who are affected from single gene disorder problems.

A WINNING CONCEPT
To conclude, a success rate of 45% is an outstanding performance compared with a worldwide range of 30%-40%. This is a major key success factor in the business and it creates an outstanding reputation for the company in comparison with worldwide rates. Superior A.R.T. will continue to improve the success rate, thereby increasing company growth significantly.

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