Why Retailing Healthcare is the New Normal to Drive Self-Pay Patients?

The current patient journey in the healthcare industry is complicated and not relevant in the present times. They need to search for the right solutions and generate a request, which the provider asse...

The Importance of Smart Global Self-Pay Marketplace for Elective Healthcare Procedures

Insurance policies or socialized medicine rarely cover elective procedures such as dental, cosmetic surgery, fertility, eye, regenerative medicine/stem cells, alternative medicine, wellness, etc. Most...

Artificial Intelligence-based Omnichannel Communications Powers Medical Tourism

According to a study, 89% of customers use at least one digital channel to interact with the brands they prefer. The trend can also be seen in the medical tourism industry, but it has rapidly increase...

Importance of Behavioral Marketing in Medical Tourism

In the medical tourism industry, healthcare providers focus on delivering solutions to patients by using various marketing strategies. However, it is not always easy for providers to use data to ident...

Importance of Patient’s Friends and Family as a Part of Healthcare Team in Medical Tourism

Importance of Patient’s Friends and Family as a Part of Healthcare Team in Medical Tourism In the medical tourism industry, most of the healthcare providers remain focused on attracting patie...

Hybrid Medical Tourism- Why Online Consultation Service should be the New Normal for Healthcare Providers?

The world is reeling under an unprecedented health emergency of COVID-19. With international travel restrictions and fear in the mind of patients to travel abroad for healthcare, medical tourism has b...

Integrating Digital Strategies to Create Exceptional Hybrid Medical Experience

Once Walt Disney said, “Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show ...

PlacidWay Launches Innovative Medical Travel Video Chat for Faster Patient Conversion

Effective solution for healthcare providers to stand out in a crowded medical tourism market and reach out to patients via face-to-face discussions to close the appointments. PlacidWay, a well-reco...

Hybrid Medical Tourism Experience is the Future Post-COVID

COVID-19 pandemic is proving to be fatal for the medical tourism industry. With restrictions imposed on international travel, lockdown situations in the countries, categorizing elective surgeries as n...

COVID-19 Global Crisis- The Ultimate Survival Guide for Medical Tourism

With the global pandemic spread of COVID-19 affecting personal and professional lives, it has become crucial to plan effective crisis management. The medical tourism industry is one of the worst-hit s...

Medical Travel Recovery Insight amid COVID Pandemic- Possible Future Improvements

Though the COVID-19 pandemic is still far away from being under complete control, the signs of flattening are noticeable in different parts of the world. Despite the fact that the number of cases is r...

Is Traveler Optimism an Indication for Post-COVID Benefits in Medical Tourism Industry?

The health crisis of Coronavirus is causing a big blow all over the world. It has dramatically affected every sector including the medical tourism industry. With over 80% drop in current bookings, the...

PlacidWay Expands Most Innovative Medical Tourism Digital Platform Supporting Post COVID-19 Strategies

End-to-end solutions by PlacidWay emphasize online consultation, CRM, patient journey management and most comprehensive marketing strategies using innovative technologies for the medical tourism indus...

PlacidWay Launches PlacidExpert to Empower Patients with Online Consultation and Second Opinion Globally

The global medical tourism marketplace is providing access to top medical experts via PlacidWay’s Expert Corner to help patients from anywhere, anytime during the pandemic COVID-19 crisis. Gl...

COVID-19 Impact on Medical Travel | Toolkits for Navigating Global Crisis

The coronavirus health crisis is causing a dramatic impact all over the world. Consumers are not willing to travel abroad, which is definitely causing a big blow to the medical tourism industry. As tr...

8 Digital Marketing Strategies to Survive and Overcome COVID-19 Crisis in Medical Travel

Nationwide lockdown and travel restrictions are common scenarios during the COVID-19 crisis across the globe causing a virtual standstill of many sectors. One of the worst affected sectors is health t...

5 Tips to Survive your Medical Tourism Business amid COVID-19 Scare

At the time when WHO has declared COVID-19 as pandemic and restrictions are being imposed on traveling abroad, the situation is challenging for the medical tourism industry to survive. With travel ind...

COVID-19 Global Crisis and Medical Travel

As you already know the Covid-19 (Coronavirus) is impacting all of us, the amount of information (and misinformation) spreading around is almost as frightening as the virus. The tourism industry is...

COVID-19 Impact on Medical Travel- Healthcare Providers Should Spend Smartly and Build Marketing Presence

The coronavirus health crisis is causing a dramatic impact all over the world. Consumers are not willing to travel abroad, which is definitely causing a big blow to the medical tourism industry. As tr...

PATIENT + PROVIDER DIRECT COMMUNICATION – KEY INGREDIENT OF MEDICAL TOURISM INDUSTRY GROWTH

What works towards the growth of the medical tourism industry? Improving patient-provider relation! It is the effort to improve patient care and overall experience that leads the industry to grow. Thi...

WHY MEDICAL TOURISM PROVIDERS ARE INCLUDING DIRECT CHAT TO SERVE PATIENTS BETTER?

Patrick Thomas, a 37-year-old businessman from Connecticut was suffering due to overweight issues. As suggested by one of his friends, he started accessing an online medical tourism directory to find ...

2020's Best Practices for Patient Engagement in Medical Tourism Industry

Have you ever entered into your hotel room and found a basket full of your favorite fruits along with a personalized note? Or have you ever walked into a restaurant and had the host greet you by ...

ENTREPRENEURSHIP, INTRAPRENEURSHIP, AND MEDICAL TOURISM

Do you remember the movie line, “if you build it, they will come”? This may work for Hollywood, but it isn’t very effective in real life. When starting up any business, small or larg...

Wakeup Call! Key Pointers to Transform your Healthcare Service in Medical Tourism

Medical tourism is going through a transformation due to digitization and constant technology innovation. If you don’t adapt to this changing environment then you will lose the race to your comp...

Marketing Content Distribution is the Key in Medical Tourism- Top 8 Channels

In the medical tourism industry, it is no longer a question of whether to adopt technology or not. The question is what technology should be adopted and how it should be accessed and implemented fast ...

CX in Medical Tourism Industry- Create Seamless Customer Experience in 2020

CX or Customer Experience has stormed into the medical tourism industry. Engaging patients virtually, such as using a mobile app to contact a doctor, has grown tremendously in recent times. Such seaml...

Medical Tourism in 2020- Digital Transformation is No Longer Optional

Medical tourism industry is undergoing an immense shift in how information is obtained and distributed. Some industries like entertainment, travel and banking have digitized their processes to improve...

Instant Messaging And Patient Psychology In The Medical Tourism Industry

Successful medical centers in medical tourism industry are taking a proactive approach in improved patient satisfaction by implementing effective psychological techniques of emotional validation and d...

4 Key Stages of Consumer Behavior to Boost Medical Tourism Marketing

Healthcare decision is not something an average person spends a lot of time every day. Only when a medical issue arises, the patients and their families search for the locations and solutions to meet ...

13 Factors Associated With Success Of Medical Tourism Program

Success of a medical tourism program has always been pinned to a number of patients arriving in a facility. In recent years, most of the medical tourism programs are under intense scrutiny to mea...

Is the treatment price the main concern of the patient?

Medical tourism represents a worldwide phenomenon of billions of dollars that is expected to grow considerably in the next decade. For the individual interested in medical services, costs are the key ...

How to use doctor experience for marketing purpose?

As we have said on several occasions, the medical sector is a sector with many opportunities to increase revenue through digital media today. In medical tourism the competition grows. Little by little...

The power of visualisation: Before & After Images

They say a picture is worth a hundred words and we say that it is true. It is proven that images affect people’s brains more that listening to an hour of a lecture. If you are not using your Bef...

How to create a compeling treatment package?

Many doctors like to say that there is no need to create a compelling treatment package or any marketing strategy, because everyone needs a doctor. This might be true, but if you would love to expand ...

How A Compelling Profile Can Boost Online Presence In The Medical Tourism Industry

Medical tourism is gaining pace quickly like many other industries where the consumers are relying on online searching and inspection as the first step to make a purchasing decision. The international...

Are Messaging Apps Only For Social Networking? Here Are 4 Strong Pointers To Prove You Wrong!

Organic business conversation has reached a new dimension from formal website chat-boxes to personalized messaging applications like SMSes, Whatsapp, Facebook Messenger, LINE, WeChat and man...

MEDICAL TOURISM AND DIGITAL HEALTH – A CUSTOMER PERSPECTIVE

As the Medical Tourism industry evolves in the digital health era, customers are increasingly seeking better experience by using tools they use in their daily lives. The medical tourism patients conti...

Shoring up your Brand in Medical Tourism

Once you have realized the characteristics of mainstream markets and its consumer behavior as well as your specific consumer value proposition as a key selling points, then you have to figure out how ...

How Understanding Your Customer Needs Translates to Good Patient Conversion

Understanding Your Customer Needs – The Key to Good Patient Conversion Take a look at the graphic. What do you see? These are points that every customer wants when it comes to their healthcar...

From Patient Nurturing to Patient Conversion in Medical Tourism

Once you acquire a patient lead through effective marketing and educational approaches, the next best step is to make sure you nurture that lead. You must work hard to convince the patient that you ar...

The Art of Negotiation in Medical Tourism

The Art of Negotiation in Medical Tourism What is a negotiation and why is it important in your value proposition in the medical tourism market?  According to Wikipedia, Negotiation is a d...

Know your Selling Value Amidst Price War in Medical Tourism

Know your Selling Value Amidst Price War in Medical Tourism “How much does it cost?” This is one question most commonly used by medical tourism consumers that automatically leads int...

Main Stream Market in Medical Tourism: How Would you like to know them?

Main Stream Market in Medical Tourism: How Would you like to know them? A mature global healthcare market demands a perfect solution, not a broken system, not an 80% solution. It requires medical p...

Remote Customer Service in Medical Tourism- How to Achieve Effective Patient Engagement

Remote Customer Service in Medical Tourism- How to Achieve Effective Patient Engagement Remote customer service is significantly rising in the medical tourism industry. With patients wanting to do ...

CRM in Medical Tourism - Making Strides to Better Patient Conversion

CRM in Medical Tourism- Making Strides to Better Patient Conversion CRM and MEDICAL TOURISM CRM (Customer Relationship Management) system is a great technology used by many businesses nowadays t...

The Power of Digital Health in Medical Tourism

The Power of Digital Health in Medical Tourism  Digital Health Tools Enhancing the Consumer Experience in Medical Tourism The medical tourism industry is entering a new era where consumers ...

Influencers of Globalization in Medical Tourism Industry

Influencers of Globalization in the Medical Tourism Industry If you look into a definition of globalization, “merging formally separate national and international markets into one large globa...

Personas in Medical Tourism: Why it pays to know them

Personas in Medical Tourism: Why it pays to know them Do you really know your target customers? Can you clearly define their characteristics in terms of who are they, where they live, their motivat...