• Pramod Goel
  • Jul 20, 2023

The awareness of keeping teeth and mouth clean i.e. the importance of oral hygiene is significantly increasing. People are now more concerned about their oral health whether it is for the treatment of lost teeth or prevention remedies like inflammation of gums, cavities, or bad breath. Moreover, many people also like to get a beautiful smile like Hollywood celebrities or models. No matter for what reasons people seek dental care, it is clear that the global dental market is growing big every year and it will continue to rise in the future.

Global Dental Market Potential

The providers must understand the potential of this huge market so that they can plan appropriate actions to drive maximum consumer interaction. According to a study, the estimated value of the global dental market is expected to cross $60 billion by 2024. Therefore, the providers must understand the factors that contribute to the growth of this market in order to tap its potential. 

The major factors that contribute to the global dental market’s growth are:

  • Growing awareness of dental care
  • Increasing demand for laser and cosmetic dentistry
  • Rising demand for procedures like dental implants, dentures, maxillofacial surgery, smile makeover, etc.
  • Increasing prevalence of dental problems like periodontal diseases, etc.
  • Prolonged negligence of dental hygiene

Key Regions of Dental Services Market

Regions that are considered as major contributors to the growth of the global dental market are:

North America

  • U.S.
  • Mexico
  • Canada
     

Europe

  • UK
  • France
  • Germany
  • Italy
  • Spain
  • Rest of Europe


Asia-Pacific

  • China
  • Japan
  • India
  • Australia
  • Rest of Asia-Pacific


LAMEA

  • Brazil
  • South Africa
  • Saudi Arabia
  • Rest of LAMEA

Analyze Consumers’ Wants

Just like understanding the market size, it is also important to understand what consumers want. The competition is big and you need to have the upper hand to win the consumers. You can have this ‘upper hand’ only when you understand what exactly your consumers are looking for and delivering exactly that. 

Being affordable is important, but you also should be accessible to the consumers. Consumers now like to take control of their oral and overall health without breaking their banks. As dental is mostly a cash-pay market, the consumers will always prefer to compare and choose the best available option. This makes the scenario very competitive and you can survive only by offering what consumers want such as:

  • Advanced treatments
  • Affordable price
  • Experienced dentists
  • Good hygiene standards
  • Innovative solutions
  • Virtual consultations/second opinions
  • Direct communication

Challenges in the Industry and How to Overcome

Hygiene is one of the most important factors in the dental industry. To convince patients about hygiene factors, especially after the COVID-19 outbreak is a big challenge. The providers need to take extra measures to inform patients about the safety standards maintained at the clinic and also hygiene factors of the products or materials used in the dental procedures. 

Educating consumers about services or promotions is one of the important factors to succeed in the industry. Just having a website may not be enough to reach a wide customer base. Therefore, a detailed marketing plan is required.

Promote Across Various Mediums

It is just not sufficient to have a website nowadays. You need to constantly monitor your visitors and understand their preferences on your site. This is called behavioral marketing when a visitor browses your website pages for a particular dental procedure, you can tap that engagement pattern and offer appropriate solutions. This will definitely offer more value to the consumer rather than regular marketing approaches.

Also, you should try to promote your dental clinic and doctors in other relevant platforms that can help you get more patients. For example, featuring your center profile, doctor credentials or treatment packages in a global dental marketplace can provide your brand with great exposure. 

Effective Communication

Communication plays a key role to establish transparency. Patients always have a lot of questions in their minds, but they don’t always get the scope to ask them. Providers can overcome this challenge by incorporating omnichannel communication via emails, WhatsApp, SMS, messaging, AI, chatbots, etc. It can help not only to improve transparency but also flexibility and consistency, which will gradually lead to increased sales.

Retailing Dental Care

Patients now seek retail-like experience in healthcare. Just like they have the choice of purchasing products from different brands after evaluating prices and benefits, they want the same experience while choosing a dental service. The providers need to create such an experience where patients feel the power to make the best decision for the dental procedure by comparing doctor credentials, clinic facilities, prices, after-care and other benefits. Thus, retailing healthcare helps to create engagement and increase treatment bookings.

Last but not the least; providers need to offer a hybrid experience to the patients to tap the potential of the global dental market. At PlacidWay, we help thousands of providers to offer the best hybrid experience with diverse educational resources such as clinic profiles, doctor profiles, all-inclusive packages, before and after images, videos and a lot more.

Using our vast educational resources, dental providers get several leads. We believe in direct patient-provider communication, so the providers can communicate with patients using various modes of communication such as email, chat, free call, or video conferencing. We also offer online consultation/second opinion service so that the patients can interact with the dentist to get vital details about the procedure. Once the procedure is over, the providers can also inform patients about the aftercare facilities using our services. In this way, we help the providers to complete the cycle of hybrid experience for patients with education, marketing, online consultation, treatment and aftercare.

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