Denver, October 26, 2007 -- PlacidWay, a leading health and wellness tourism company, has announced a strategic alliance with New Delhi-based Jiva Ayurveda to provide holistic and herbal Ayurvedic treatments.
Distressed by the increasing cost of health-care in the United States, patients are traveling abroad to seek high-quality, low cost medical alternatives. According to the National Center for Policy Analysis, in 2005 more the 500,000 Americans traveled to foreign destinations to seek medical treatment. While patients seek traditional medicine alternatives, the Scripps Center for Integrative Medicine has also noted that one out of three Americans were seeking out complementary and alternative medicine to supplement traditional care.
In response, Jiva Ayurveda is attracting international patients each year to its Faridabad, India clinic. According to Dr. Partap Chauhan, Director of Jiva, “Many people arrive here with chronic problems such as arthritis, migraines, diabetes, heart problems, and obesity. We provide them with fully-customized solutions comprising herbal medicines, special meals, panchkarma therapies, yoga, meditation, and pranayam to maintain optimum health and prevent illness.”
To meet the demand of an ever-increasing health tourism industry, the Jiva Institute is now planning a new multi-acre Ayurvedic center along with an Ayurvedic college. The expanded facility will allow Jiva Ayurveda to serve rapidly growing demand of international clients seeking complementary and alternative medicine. By packaging health & wellness program with local tourism, one can experience world-class therapy integrated with exotic sights and sounds of India.
“Alternative medicines such as Ayurvedic treatment are increasingly being accepted by people throughout the world. By partnering with renowned institutions such as Jiva, PlacidWay can educate and increase awareness of natural & herbal therapies that are thousands of years old and have been very effective in leading to healthy living,” said Pramod Goel, president and chief executive officer of PlacidWay. PlacidWay provides a comprehensive portal for consumers to access the finest experts in complementary medicine, wellness and health spa retreats, along with critical care, and cosmetic procedures.
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