Karnival Wisata 2012

Karnival Wisata 2012 is a 3 days affair involving Indonesia's leading exhibition for the travel & tourism industry. It is the largest event of its kind in Indonesia and showcases international exhibition supported by the Ministry of Tourism, Indonesia & embassies from various nations. The event was designed to promote not only the tourism market within the region but also major tourist destinations around the world! The fair provides an annual opportunity for organizations from Indonesia and abroad to showcase their products and services to a large cross section of the travel trade and consumers across major markets in Indonesia.

Karnival Wisata 2012
Karnival Wisata 2012 is a 3 days affair involving Indonesia's leading exhibition for the travel & tourism industry. It is the largest event of its kind in Indonesia and showcases international exhibition supported by the Ministry of Tourism, Indonesia & embassies from various nations. The event was designed to promote not only the tourism market within the region but also major tourist destinations around the world! The fair provides an annual opportunity for organizations from Indonesia and abroad to showcase their products and services to a large cross section of the travel trade and consumers across major markets in Indonesia.

What do customer expect from Karnival Wisata 2012   

• EXCLUSIVE SHOW SPECIALS: Meet over a hundred exhibitors face to face and get all the information you need for your nexttravel destination. Discover unique Show offers, competitions and deals which will save you money!
• FLAVOURS OF INDONESIA: Stimulate your senses and learn the secrets to cultural cooking on the Flavors of IndonesiaFood Arena. Try out  the unique recipes and savor the food from the four corners of Indonesia.
• CULTURAL AND HERITAGE PRESENTATION & HANDICRAFT WORKSHOPS: Come along listen and participate in our  participating embassies cultural presentation and 'hands-on' Handicraft Workshops. Learn from the countryman, discover the history and get firsthand experience in traditional arts and crafts.
• FREE SEMINAR ROOMS: Enjoy FREE informative sessions in our Seminar Rooms featuring both talks and presentation by the exhibitors. Plus listen to unique stories and tips – and have all your travel questions answered.
• CULTURAL FASHION: Traditional clothing is admired for its colour, beauty and artistic detail. Come and see exhibits of clothing, gowns, robes, dance outfits and costumes from different cultures
• SNEAK PEEK: Coming soon you will get an exclusive Sneak Peek of the amazing destinations, special offers, awesome travel categories, unique tours and travel services you can expect to see at KARNIVAL WISATA 2012 TRAVEL FAIR.

The 1st International Travel Fair, KARNIVAL WISATA – AROUND THE WORLD IN 3 DAYS will debut on 26th October – 28th October, 2012 at Hall C, D1 and Open Space- JI Expo PRJ Kemayoran, Jakarta, Indonesia and will be an annual event with:

• 500+ booths
• Embassies Pavilions
• Visitor turnout of an expected of over 500,000.

Flexible solutions for your travelling needs

It is for the consumers to shop for their ideal holiday destination and hunt for the best travel deals. New exotic destinations are being introduced to attract holiday makers who have already visited popular cities such as Bali, Hong Kong, Bangkok, Taipei, Tokyo and etc. In addition, some of the participating booths offer goodies when customers use their credit card to pay for your travel deals. Unique promotions offers you a chance at the instant lucky draw, mementos and free gifts.

Participating in the exhibition is part of your complete communication strategy. Of course, your business objectives are essential keys. How are you implementing participation in your business objectives? We are giving you thirteen motives..

Why Participate?

Participating in the exhibition is part of your complete communication strategy. Of course, your business objectives are essential keys. How are you implementing participation in your business objectives? We are giving you thirteen motives to participate in an exhibition.

1. Increased brand awareness

• Select your location: Select a booth location where a lot of visitors will pass, preferably an “A” location, keeping your visibility in mind. Location is more important than the size of the booth.
• Booth design: A booth builder will design a booth in your company colours and build it around your company name.
• Promotion: Publish your logo on the exhibition homepage and the exhibition maps.

2. New customers

• Invitations: Invite your loyal customers. They are your ambassadors. Then invite your prospects.
• Mailing: Send out a stimulating mailing promising a surprise at the booth. Be careful with e-mails. You can only send prospects mailings when they have given permission beforehand.
• During the exhibition: Bring your prospects into contact with existing customers at your booth. Send out the thank youletters before the end of the exhibition.
• After the exhibition: Bring a small gift when you visit contacts after the exhibition.

3. Customer relations

• Confirmation: Your existing customers are looking for confirmation that they made the right decision by choosing you. An exhibition offers the perfect opportunity to do this.
• Hospitality: It is now your turn to spoil your visitors and be a perfect host. Make sure your booth is welcoming, has comfortable seating and excellent service. With a larger booth, it is advisable to have a special zone for these customers.
• Appointments: Make appointments with customers. Make sure one of your staff is there to meet customers when they arrive at the exhibition hall.
• Increase in turnover: An existing customer does not only mean existing turnover: There is more profit to be made too.

4. Increased turnover

• Do business: Don’t beat around the bush in your invitation: You are at the exhibition to do business. Visitors with investment plans are more than welcome, you are there to answer their questions. You have a special offer for the exhibition.
• Impact: Show applications of your products at the booth, and then show what impact your products has on the visitor.
• Stand crew: It is important to ensure your staff is easily recognized. Name tags and uniform clothing are a must. It is important that the stand crew covers the entire booth and actively makes contact with visitors. The staff should be focused on result-oriented conversations. The minimum result should be a follow-up appointment. Possibly, visitors may receive a gift for each sales made.
• Follow up: The follow-up is executed according to plan; all contact are followed up.

5. Improved market position

• Top location: You are the market leader and you want people to see it. Select the best location with the Event Organizer and book a large booth. Make sure you are in front of the competition.
• Impressive stand: Have your booth builder design an impressive booth - Height is essential. It makes it easier for visitors to actually come into your booth.
• Inescapable: Your invitation contains an offer that cannot be refused: A visit to the exhibition is not complete without visiting your booth.
• Gadget: You would want visitors to your booth to have a souvenir to take home from the exhibition. Your motto is: Self-confident but not arrogant.

6. Knowledge transfer

• Your knowledge: You have a product the customer does not immediately see a use for. Only your knowledge of the products can convince customers.
• Website: You promote the Karnival Wisata 2012 on your website and offer the opportunity for visitors to view special packages.

7. Attractive company introduction

• You are news: You are at the advantage: Visitors are always looking for news, and this time you are the news. That also means you are the first one to show your cards to the entire market. 'You never get a second chance to make a first impression.’
• Unique added value: Select an outstanding booth and select a themed campaign which expresses your unique added value in comparison to existing market players.
• Charisma: Your company should come across as reliable and respectable, unless you are convinced of your abilities. Then you can let go and choose for a more cheeky and brazen style.
• Seduction: Your invitations should make visitors curious and seduce them into the unknown.

8. Smart platform profile

• Joint programme: The individual booths all have recognizable branch identifiers and there is a route map indicating all the participating companies.

9. Network reinforcement

• Bringing people together: Bring together your friends to strengthen your network.
• After-hours drink: Invites groups of friends for a specific day and organize a short talk at the booth, to give them the opportunity to meet and chat.

10. Create image reinforcement

• Themed campaign: Make sure you have a clear idea of what your image is. Use this image creatively in a themed campaign. The use of associations is a great method.
• Consistency: Ensure your presentation, publication and invitation policy fits in with your campaign. Be consistent and strict.

11. National publicity

• Editorials: You have a product that magazines and papers should write about. Editorial staff usually go into overdrive when an exhibition is coming up. They see exhibitions as a never-ending source of news.
• Press release: You can profit by letting the editorial boards know about your innovation, so write a good press release. It is even better to actually ring up the editors and invite them for a demonstration, offer an exclusive interview or lunch.

12. Tasteful product presentations

• Campaign: Visitors are always on the look-out for new products. It's a great opportunity to introduce your product in a way that visitors will not soon forget. Create a product campaign, with the exhibition as the final culmination.
• Demonstration: Book a VIP for the first, real demonstration. Use this moment to invite your most important business contacts. Give them the opportunity to buy the product at a ‘special’ rate.
• Photo journalist: Of course, a photo journalist will be there to record this special moment. Two weeks later, your company and your product are featured in the website photo gallery.

13. Lead maximization

• Lead maximizer: You are aiming for the maximum number of leads. You turn out to be a lead maximizer. These are also called ‘hungry caterpillars’: Sales managers who continuously want to score new leads.
• Balanced mix: This requires a balanced mix of image building, clear targets and an excellent visitor database. Buy such a database from the publisher of the best trade journal and match this with your own database.
• Give and take: Invite ‘new’ business contacts with an interesting proposition. If they bite, give them a call and make an appointment. The way your staff will inspire your visitors, will convince them to do business. Whatever you give, you can expect back

Targeted Consumers

Given the perceived success of Visit Indonesia, the government continued their programmes with specific focus on encouraging visits to diverse locations in the country. With the global economic situation set to recover in 2012, inbound tourism flow for Indonesia is also expected to strengthen considerably as more foreign tourists will be encouraged to flock into Indonesia, aided by increased participation of the country in various global tourism exhibitions and events to increase Indonesia’s exposure to the global audience. Furthermore, improved consumer confidence and spending power in 2012 is expected to improve for incoming and outgoing tourists.

Meanwhile, outbound and domestic tourism flows will also improve steadily, with stronger purchasing power of Indonesians as well as a growing culture of taking holidays, although the majority of Indonesians still do not enjoy lengthy paid holiday periods.