Top 10 reasons Italy is a new rising star in Medical Tourism

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Italy new rising star in Medical Tourism

Top 10 reasons Italy is a new rising star in Medical Tourism

Italy has always been one of the profoundly romantic destinations for tourists for decades. It is a destination where medieval history and modern architecture survives in a meaningful way. Italy boasts of the iconic Vatican to the mighty colosseum through to the Art Nouveau style to the very modern style like the one seen at the "Teatro del Mondo" (Theatre of the World). So what has really changed about Italy?

Italy, with its tourism hotspots, has now become the new rising star in Medical Tourism (MT). It is bordered by Switzerland, France, Slovenia, and Austria and enjoys a warm Mediterranean climate, which makes it a place where people can visit from across the globe to get their medical treatment followed by a rejuvenating holiday that cleanses their mind and body. It is almost like a "dream come true" offer but the question is - does Italy really offer a dream package to medical tourists or is it just another marketing gimmick?

Italy being one of the leaders in MT is not a marketing gimmick, but it is for real! According to Pramod Goel, CEO PlacidWay, "Italy as a country offers strong public/private healthcare system that focuses on the delivery of a variety of medical treatments/ surgeries to patients from Italy as well as other countries in Europe including the UK. The fact that Italy is ranked second in the world by the WHO-World Health Organization when it comes to offering the best overall health care, makes it a definite hot spot for medical tourists."

Why would you travel to Italy for Medical Treatment?

Traveling to a foreign country for medical treatment can give quite the goose bump after all, everything said and done, it's a new country, new doctors, and different healthcare system as compared to your country. This brings us to the question, why would you travel to Italy for medical treatment?

There are several reasons that make Italy the "numero uno" choice on your list of destinations for medical treatment but for now, let's look at the top.

Italy boasts of a Strong healthcare System!

Italy is the sixth largest country in Europe and boasts of second-highest average life expectancy. The health-care system in Italy is a regionally organized National Health Service (Servizio Sanitario Nazionale, SSN) and is considered as a state-of-the-art local health system. So much so that California Governor Arnold Schwarzenegger visited Italy in 2010 to search for ideas that would make the U.S health care more affordable for patients. In fact, in the last decade, private and public hospitals in Lombardy, Italy have directly competed for patients, and thus enabled the creation of what is being regarded as one of the most efficient health-care systems in Europe. As a result, people from the UK and other parts of Europe are finding Italy quite a favorable destination for varied medical treatments.

Italy Cancer Treatment

Which are better - Public or Private hospitals?

Tough choice to make isn’t it? Not when you are in Italy! Yes, it is one of the few countries in the world where private hospitals as well as the government hospitals have invested in an infrastructure that offers a patient nothing short of the best. In fact, in the recent times, private hospitals in the country have upgraded their services so that they can qualify for reimbursements like building maternity wards supervised by midwives and pediatricians. The bottom line is that if a patient walks in through the door of a private or public hospital then they can be rest assured that their treatment would be among the best.

Medical Research and Innovation

One of the salient aspects of Italian healthcare industry is the intensive medical research that is conducted in specific research facilities and hospitals. This has led to several innovations and patents and in many ways is responsible for the high standard of healthcare being offered. There has been an increase in biotech companies that are engaged in research and development in Italy. Some of these companies are also focusing on GTPA (genomics, proteomics, and enabling technologies) while others are creating highly innovative drugs and diagnostics.

Popular Treatments to choose from!

Italy is a heaven when it comes to travel, relaxing, and cuisine but it is also popular for several different types of medical treatments. People from Russia, Middle East, Eastern Europe and other countries fly down to Italy for cancer treatments, cardiac treatments, rehabilitation, orthopedics and others rare diseases.

A range of other medical treatments

Not looking for any of the above treatment? Don't be disheartened because Italian healthcare offers much more than you can think of. If you have been thinking of something non-surgical like physiotherapy and rehabilitation, Villa Donatello in Florence is right there all geared up to help you with the therapy. If you have been diagnosed with Gastro-Intestinal Tumors and want a treatment using mini-invasive procedures then welcome to Istituto Europeo di Oncologia IEO in Milan.

Innovative procedures minimize risk and maximize recovery

Italian hospitals with their state of the art infrastructure are geared towards using innovative procedures starting with a host of interventional radiology procedures. Some of the innovative interventional radiology procedures include:

  • HIFU (high intensity focal ultrasound)
  • TAE (trans-arterial embolization)
  • TACE (trans-arterial chemo-embolization)
  • DEB-TACE (drug eluted bean-TACE)
  • Radioembolization with 90Y
  • TARF (thermo-ablation with radio-frequency)

Italy's Top Medical Doctors

The 5-Step treatment procedure

One important reason why more and more people from Europe are making Italy their favorite medical tourism destination is because medical institutions in the country are patient-centric. Every top medical institution follows through a 5-step procedure that includes:






Research and Prevention are the top two goals for achieving excellence in the field of medical science and this is followed through by diagnosis of the medical condition, the treatment plan including surgical or non-surgical procedures, and finally rehabilitation post-treatment.

Do you pay more for your medical treatment?

The cost of treatment varies according to the nature of medical condition like cancer would require an intensive treatment plan. The cost also varies according to the type of treatment like a Dermatological laser surgery will cost less vis-à-vis peptide receptor radionuclide therapy (PRRT) for treatment of Neuroendocrine tumors (NET). Here's the good news: you will definitely be paying a much lower price for treatment in Italy as compared to the USA or the UK.

A memorable treatment experience

No one really likes to spend even a few hours in a hospital bed but Italy is a far cry from the highly depressive environment that we normally associate hospitals with. You get the most highly qualified doctors walking you all the way right from diagnosis to discussing treatment options. A team of specialists including surgeons, doctors, nurses, and lab technicians will monitor each and every need as well as the satisfaction of patients. Italian hospital staff is equipped with state of the art equipment to enhance prevention and cure in a meaningful way.

Get back a slice of Italy!

You can choose to recuperate in the hospital or simply opt to book a gondola for a day trip on the Grand Canal in Venice. There are millions of ways to spend your post-operative time in Italy and this eclectic country has much to offer in terms of tourist spots, resorts, cuisine, a vibrant nightlife, and a great climate.


Italy is definitely the place to visit for surgical and non-surgical medical treatment and they are well within your budget. Italy presents an opportunity for you not only in terms of availing the best of one of the top healthcare systems in the world but also a shot at getting your LIFE back! So where are you headed to this winter?

With the growth in medical travel, there are many options at affordable prices. Learn more about Italy Medical Procedures, don’t hesitate to contact us!

Click here to learn more

by: PlacidWay

2018-06-14 / Updated on: 2021-01-08

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