ITTFA Comment on... Well Being and Spa Tourism

Travel Daily News | 2008-03-18

There is no doubt that the spa is making a comeback. Despite the recent trend, it is of course a centuries old phenomenon – a thousand baths were to be found in ancient Rome and the grandest, Thermae of Diocletion, stretched for over 1.4million feet. Today’s spas are perhaps not quite as grand but people are certainly catching on to the benefits, both physical and mental, that such visits can bring.

Combining the benefits of a spa visit with a holiday, either at home or overseas, has become increasingly popular in many markets and a growing interest in holidays that provide health and well being benefits, as well as relaxation, have opened up new opportunities for many tour operators and service providers.

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