US Marketing Company’s Medical Tourism Guest Survey Helps Costa Rican Hotel Set the Standard for the Hospitality Industry

PR Web | 2010-01-05

Brookline, MA (PRWEB) January 5, 2010 -- In what may be the first survey of its kind, Massachusetts-based Stackpole & Associates is conducting a landmark survey of current and former guests of the Ramada Plaza Herradura in San Jose, Costa Rica to evaluate their awareness of medical tourism and to plan for improved hotel services for medical tourists. The survey is part of a comprehensive marketing plan by the hotel’s management team to promote its services to medical tourists, increasing hotel occupancy and differentiating itself from other hotels in Costa Rica and beyond.

According to the hotel’s President and CEO, Gustavo Araya Carvajal, “Many businesses talk about creating services for medical tourism clients. Our hotel is actively pursuing business in this sector. We want to be the industry leader – not just a follower. That is why we hired Stackpole & Associates to work with us to develop and implement a medical tourism strategy based on solid information instead of guess work”.

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