Over the past 10 years, South Korea has made a remarkable step in the medical tourism industry, and especially when it comes to cosmetic and plastic surgery. If in 2009 the country attracted 60,000 medical tourists, the number has increased by 40% to 85,000 last year and a jaw-dropping 340% to 15,428 tourists in the cosmetic and plastic surgery field alone, according to the Korean government. Officials expect 4 million medical tourists by 2020.
In 2011 South Korean surgeons have performed 649,938 cosmetic procedures, according to the International Society of Aesthetic Plastic Surgery. This would represent more than 13 procedures for every 1,000 people, the highest number for any country in the whole world.
South Korea is set to become the most important medical tourism destination in Asia in the following years, as it has the necessary healthcare infrastructure and both medical and tourism laws are becoming increasingly advantageous for foreigners.
If Los Algodones, Mexico is considered the dental Mecca, Seoul has won its reputation as the Mecca for plastic surgery, with hundreds of cosmetic clinics clustered in the famous neighborhoods, such as Gangnam in Seoul. Thousands of patients from Korea, China, Japan, Russia, Southeast Asia, Europe and the US have come to what is known as the 'Beauty Belt' in search for the perfect body.
PlacidWay, a leader in global medical travel and tourism, has analyzed the South Korean medical industry, focusing on the cosmetic and plastic surgery area. Pramod Goel, CEO and founder of PlacidWay, has outlined the main factors which determine medical tourists to choose South Korea for reconstructive procedures.
According to the International Society of Aesthetic Plastic Surgeons, one in five South Korean women have had cosmetic surgery. No wonder that the country has gathered years of experience in this field. The country's subway ads, TV commercials, TV shows, street commercials and magazines all praise and encourage young women to go under the knife for the perfect face: round, big eyes, pointed nose, a gentle smile,a V-shaped chin and a slimmer jaw line.
In a hyper-competitive society and under the constant social pressure, plastic surgery has become so common that South Koreans talk about what procedures they have underwent as often as English talk about the weather. Eyelid surgeries or nose jobs have become so common that they are called 'the basics'. Ironically, as South Koreans aim towards a more Western appearance, patients from other countries in Asia want to have the features of Korean celebrities.
PlacidWay has analyzed the trends in the cosmetic and plastic industry in South Korea and has determined the main factors which make the country be considered a Mecca for plastic surgery.
Backed by the government's support, good healthcare infrastructure, affordable prices, high-technology, highly-trained doctors and modern facilities, cosmetic surgery in South Korea is helping the country quickly surpass its Asian peers and even competed with highly-developed countries.
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