Interview with Dr. Alfonso Gonzalez Cepeda
Perfection Makeover and Laser Center, Cancun, Mexico
Dr. Gonzalez graduated from the Independent University of Yucatan, Mexico before completing residencies in both general surgery and plastic and reconstructive surgery at Dr. Manuel Gea Gonzales Hospital in Mexico. He was mentored by Fernando Ortiz Monastrerio, a well-known surgeon specializing in plastic and reconstructive surgery.
About Perfection Makeover and Laser Center and Dr. Alfonso Gonzalez Cepeda
Perfection Makeover and Laser Center is under the spectacular leadership of Dr. Alfonso Gonzalez Cepeda, a plastic and reconstructive surgeon with over 20 years of experience in the field. With post -graduate fellowships with Dr. Jose Guerrero, the Director of the Institute of Plastic and Reconstructive Surgery in Guadalajara, Jalisco, and with Dr. Mulbaheur in Munich, Germany, Dr. Gonzalez aligned himself with top professionals in the field, accumulating the experience and expertise he needed to establish Perfection Makeover and Laser Center.
We caught up with Dr. Alfonso Gonzalez Cepeda and asked him to explain to us a bit about his Perfection Makeover and Laser Center’s high success in the medical tourism industry. He was kind to answer our questions, which you will see below.
Dr. Alfonso Gonzalez Cepeda Interview:
PlacidWay: Please describe which is your center’s most wanted treatment / therapy and why?
Dr. Alfonso Gonzalez Cepeda: Plastic Surgery has such a wide variety of procedures. The top procedures are Post Bariatric Surgery, Liposuction, Facelift and Mommy Makeover. In modern times, people are more concerned with their image. Wellness and being fit is in demand. Reconstructive plastic surgery is on the rise which is helping patients get the shape they desire.
PlacidWay: How is your company perceived locally as well as internationally in general?
Dr. Alfonso Gonzalez Cepeda: Perfection is a household name locally. I’m one of the first plastic surgeons to practice in Cancun and the founder of Perfection Clinic. The clinic has been in business for more than 20 years and has evolved with the aesthetic trends, always bringing our patients the best options in surgical and non-surgical procedures. Internationally, I helped start Medical Tourism in Cancun. The Perfection website has been constructed as a helpful tool to educate the international patients.
PlacidWay: How do the patients you cater to benefit from choosing your facility?
Dr. Alfonso Gonzalez Cepeda: Patients that choose Perfection for their aesthetic needs receive the highest professional services and personal care. Perfection has an excellent team that caters to each patient`s individual needs. Our transparency and compassionate nature help our patients to feel safe and secure about their decision. We have professional bilingual patient coordinators that personally assist each patient through the process. Our medical team always puts the patient`s safety and wellbeing above everything else. We also like to educate our patients about the procedures so they can avoid any unnecessary complications and help them achieve the best possible results.
PlacidWay: What differentiates Perfection Makeover and Laser Center from the other medical centers?
Dr. Alfonso Gonzalez Cepeda: Perfection is a privately owned plastic surgery clinic that offers a unique experience to each patient. It is a home away from home for our international patients. We have a patient coordinator assigned to each patient which is there every step of the way. We treat our patients as a whole, not only treating their physical needs, but also giving them reassurance and compassion as part of the ultimate experience.
PlacidWay: What are the challenges and risks involved in this business, specifically from Medical Tourism perspective?
Dr. Alfonso Gonzalez Cepeda: The risks and challenges that we face are the competition with the local medical tourism facilitators. This market has great potential, but imitation is not always the most sincere form of flattery. Everyone wants a piece of the action and is vulnerable to corruption. There have been cases of misrepresentation and fraud as a result.
PlacidWay: What kind of additional services do you offer and what should the patient pay for (not included in the stay, meals, transport, all inclusive)?
Dr. Alfonso Gonzalez Cepeda: All of our surgery packages include round trip airport transfers, bloodwork, medication, bilingual patient coordinator service, stay in the surgery clinic with nurse care and food, compression garments when indicated, all transfers for pre-surgery and post-surgery appointments and all post-surgery checkups. We do not include airfare. We always tell patients to check online for flight and hotel packages. We are in the process of offering accommodations where patients can stay during their stay in Cancun.
PlacidWay: Is your clientele made out more of insurance, corporate clients (employer sponsored), or individuals?
Dr. Alfonso Gonzalez Cepeda: Our Clientele is made up out of individuals seeking cosmetic surgery. They come from different countries and have a clear idea about what they want.
PlacidWay: What issues have you encountered since entering the medical tourism market?
Dr. Alfonso Gonzalez Cepeda: Like any new industry, there is a lot of trial and error that occurs. Since we are dealing with patients from the USA and Canada, we have learned that we have to present ourselves in a way that they can understand and feel comfortable. Coming to a different country, with a different language and mentality can be a challenge for us to communicate clearly and efficiently. We have foreign coordinators from the USA and Canada that work with us. They bridge the gap and offer the best communication and service for our patients. This is the key to helping patients feel a sense of familiarity and comfort.
PlacidWay: What do you think the patients should know when opting to travel for treatments to your facility?
Dr. Alfonso Gonzalez Cepeda: When patients consider traveling abroad for cosmetic surgery, they should explain their expectations in detail to make sure that we can accommodate their needs. Also they should be traveling with a valid passport that is mandatory to enter Mexico.
PlacidWay: Finally, a few words on your most recent developments / therapies / services that are unique to your organization.
Dr. Alfonso Gonzalez Cepeda: I and Dr. Valdez are constantly updating our knowledge by attending the most important plastic surgery congresses on a yearly basis. This continual education gives us a wonderful advantage in improving and offering the latest techniques and procedures available. Post bariatric options are evolving and giving patients more options to improve their appearance with less risk and better results. This is one of our top focuses this year!
If you want to learn more about the Cosmetic Procedures being done by Dr. Alfonso Gonzalez Cepeda at his Perfection Makeover and Laser Center don’t hesitate to contact us.